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Although ageing is inevitable, you can significantly delay its onset in your skin by using products that optimise the long-term health of your skin, and by making sensible lifestyle decisions. Skin ageing is addressed ageing in 2 ways – by reducing wrinkles and by firming skin. These are both linked to the structure of collagen and elastin in skin and in turn are influenced by a range of other factors. As a rule of thumb, if your barrier function is impaired and your skin is in an inflammatory state the rate of ageing is doubled. So, pay attention to optimising skin health before trying to treat symptoms.